The Marketing & Sales Manager will be responsible for developing,

owning and coordinating integrated marketing and sales strategies that drive revenue growth, market expansion, and brand equity across all Group subsidiaries. The role oversees end-to-end marketing and sales performance ensuring alignment with the Group’s strategic objectives. The position requires strong commercial acumen, leadership capability, and a deep understanding of both brand-led marketing and performance-driven sales execution.

Level:

Management

Reports To:

Managing Director

Supervises:

Direct reports:

-Growth & Marketing Executive

-Marketing Officer

-Sales Teams (product-based subsidiaries: BuyORÍKÌ & Anoint)

-Distributor Network Personnel

-Client Liaison & Community Manager

Functional / Dotted-line oversight:

-Ads Team

-Content Team

-External agencies

Requirement

▪ BA or BSC in Business Management, Marketing or a related

discipline

▪ Relevant postgraduate and or professional qualification would be

an added advantage.

▪ Professional qualification in Marketing, Sales, Project Management etc will be an added advantage \

Experience

▪ Must possess a minimum of 5 years of work experience in

Marketing, User Acquisition Marketing, Digital Marketing and

Sales. Preferably within a multi-brand or group structure.

▪ Proven track record of driving revenue growth and successful

marketing campaigns.

▪ Strong experience in digital marketing, performance marketing,

and sales management.

▪ Experience analyzing campaign performance, conversion metrics,

and customer data.

▪ Knowledge of marketing-related business practices including

advertising, market research, budgeting, and technology tools.

▪ Familiarity with acquisition analysis, A/B testing, and ad fraud

detection.

▪ Analytical mindset with strong attention to detail.

▪ Proven track record of successful growth campaigns.

▪ Expertise with SEO, paid search, paid social, display, retargeting

and analytical tools for marketers, such as Google Analytics,

Google Trends.

▪ Up-to-date knowledge of mobile performance marketing, trends,

and best practices.

KEY SKILLS & COMPETENCIES REQUIREMENTS

Technical/Functional

▪ Leverage analytic tools (Google Analytics, Think with Google, and

Google Trends) during market research to find ways to enhance

the company’s marketing efforts

▪ Proficiency in various digital marketing channels such as social

media, search engine optimization (SEO), pay-per-click (PPC)advertising, email marketing, content marketing, and affiliate

marketing.

▪ Understanding of the strengths and limitations of each channel

and the ability to develop integrated marketing strategies that

leverage multiple channels for maximum impact.

▪ Able to manage SEO/SEM, marketing database, email, social

media and/or display advertising campaigns.

▪ Analyze the performance of different marketing channels (e.g.,

social media, email, paid advertising) in terms of reach,

engagement, and conversion.

▪ Develop and oversee the implementation of growth marketing

campaigns, with a focus on content marketing, social media

marketing, and paid advertising.

▪ Experience managing agencies, vendors, and cross-functional

teams.

Behavioural:

▪ Results driven orientation

▪ Innovation

▪ Analytical thinking

▪ Integrity and highly confidential

▪ Negotiation and persuasion skills

▪ Time Management and Professionalism

Other Benefits

include Pension, HMO, communication (airtime) allowance, annual salary reviews, and access to spa sessions as well

Suitable candidates should send cvs to careers@igpl.com.ng with the subject role on or before September 30,2026